Operations and IT Management Essay Example | Topics and Well Written Essays - 500 words

Operations and IT Management - Essay Example This will significantly reduce conflicts when we come to implementation or operations of the managers. The information lifecycle approach has strengthened customer relationship management, which is a widely applied strategy for running a company’s relations with its customers, clients as well as sales prospects. It encompasses the use of technology to organize, computerize, and harmonize business processes-mainly sales activities, but, in addition to those for marketing, client service, along with technical support (Fitzsimmon, 2005). The predominant goals are to find, attract, and convince new clients, nurture and lock in the customers, which the company already had before, entice previous clients back into the fold, and minimize advertising costs and client services. Customer relationship management illustrates a company’s broad business plan including client interface sections as well as other departments. Computing and valuing customers’ correlation is crucial to implementing this strategy. This has tremendously reduced conflicts between operations managers and information technology managers, due to specialization and division of areas of jurisdiction within the business system. Information privacy and data security; operations managers and information technology managers are now working concurrently to ensure that there is information security. Given the fact that security is an area of concern in the business sector, the two bodies have no choice but, to pull together as a team in considering the desire for information and data privacy, as well as the legislative and cultural standards. Some clients would like their pertinent information to remain their secret, and not to allow any other unauthorized persons, without their permission access to it. Information lifecycle approach enables business firms to keep different business documentation for a different

A critical assessment of the marketing challenges facing an Essay

A critical assessment of the marketing challenges facing an organisation of your choice and recommendations for the development of Competitive Advantage - Essay Example A close analysis of other companies that have survive during harsh market periods will help point out possible opportunities that Ryanair mas use to escape the looming threat. The research will end with workable recommendations that will provide strategies for Ryanair to survive within the market. In the 21st century business environment, companies have to stay on the alert in terms of aligning their business strategy with the ever-changing business environment. Particularly, the international airlines market has become sensitive with rapid changes in the economic structure, increase in competition and government regulation (Cento, 2009). Ryanair, one of the low-cost international airline operators in Europe, has faced a number of challenges while operating in the dynamic market. The purpose of this essay is to make an analysis of the competitive ability of the company, point out specific problems and develop strategic adaptations for the company. Marketing analysis is concerned with the ability of a company within a specific industry to position itself as a top service provider. Hubbard, Rice, & Beamish (2008, p.69) defined industry as, a group of organizations or business units producing close substitutes. â€Å"Market† is a word which use very closely to â€Å"Industry.† Perhaps the most frequent word use as a substitute to â€Å"industry.† However, â€Å"market† defined as a group of consumers with similar needs. (Hubbard, Rice, & Beamish, 2008, p. 97). Evidently, each organization has operates within a particular industry and has a specific target market. Within an industry, organizations compete as a way of appealing to their target customer to purchase their service and products. On the other hand, the customers choose organizations that best suit their needs and purchase from organizations that best satisfy their tastes and